Brad Friedman

About Brad Friedman

Principal strategy and analytics leader driving pricing, GTM strategy, revenue optimization, capacity planning, and marketplace performance. Deep experience in SQL, Python, Tableau, and FP & A. Built AI-enabled workflows for analytics, automation, and product prototyping using OpenAI, Cursor, Figma Make, Replit, and Claude. Outside work, I’m building a homestead in the forest with my family

Experience

1. Principal, Strategy & Business Operations

   Zillow

   Feb 2023 — Present

   Lead strategy, pricing, and monetization architecture for a multi-sided financing marketplace supporting $100M+ ARR, 100K+ consumers, and 2K+ business partners.• Used AI-assisted development tools, including Replit and Databricks, to build and productionize an internal marketing segmentation app that improved customer targeting and acquisition efficiency.• Own production pricing logic and evaluate changes through testing, forecasting, and impact analysis to protect revenue integrity and improve yield.• Lead weekly and quarterly business reviews for senior leadership, translating performance trends into decisions on growth priorities, pricing, and risk.• Serve as the primary strategy partner to Finance and Marketing, guiding budget allocation, forecasting, experimentation, and GTM performance across paid and organic channels

Education

• University of California, San Diego - Rady School of Management

  Master of Business Administration (MBA)

  2019

• UC San Diego

  Bachelor of Science (B.S.), Economics Management Science

  2014

Skills

• Data Analysis
• Public Speaking
• Finance
• Microsoft Excel
• Economics
• Investments
• Tableau
• Data Visualization
• Trading
• Customer Service
• Portfolio Management
• Excel Macros
• Radiant
• Datastream
• Python
• R Studio