Pratap Singh

About Pratap Singh

Digital Marketing with 10+ years of experience in unique spectrum of marketing strategy. I have hands-on experience in: • Digital Strategy including Inbound Marketing • Website Content Strategy, Blogging, SEO, SEM and Link making Tactics • Social Media Tools including Facebook Marketing, LinkedIn Groups, Twitter, and Pinterest • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels • Collaborate with agencies and other vendor partners • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Solid knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Experience in setting up and optimizing Google Adwords campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints Specialties: SEO, Social Media, Online Marketing, Website Strategy, Landing Page Optimization, Creative Direction, Content Strategy, Email Marketing

Experience

1. Digital Marketing Manager

   Omaxe Limited

   Oct 2016 — Present · New Delhi, IN

   Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising\\\\n• Maintaining our social media presence across all digital channels\\\\n• Measuring and reporting on the performance of all digital marketing campaigns\\\\n• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns\\\\n• Design, build and maintain our social media presence\\\\n• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)\\\\n• Identify trends and insights, and optimize spend and performance based on the insights\\\\n• Brainstorm new and creative growth strategies\\\\n• Plan, execute, and measure experiments and conversion tests\\\\n• Collaborate with internal teams to create landing pages and optimize user experience\\\\n• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points\\\\n• Instrument conversion points and optimize user funnels\\\\n• Collaborate with agencies and other vendor partners\\\\n• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate\\\\n\\\\n

Education

• Sikkim Manipal University - Distance Education

  Master of Computer Applications - MCA, Computer Science, A

  2012 — 2015

• CCS (Chaudhary Charan Singh)University

  BCA, Computer Science, A

  2009 — 2012