Beth Plummer
- Role
- Marketing Analyst at Bollin Label
- Location
- Toledo, OH, US
- LinkedIn followers
- 500 followers
About Beth Plummer
Creative Marketing Designer & Developer passionate about crafting engaging digital…
Experience
Marketing Analyst
Aug 2021 — Present
Monitor, and evaluate market trends, industry news, and competitive strategies that will enable the company to make accurate and timely recommendations on product ideas, improvements, pricing, and positioning. • Gather, organize, and report on data on consumers, customers, competitors, speakers, and overall market opportunities and threats. • Manage web site design, product landing pages and social media. • Qualify leads and forward them to Executive Director of Sales & Marketing. • Establish/integrate an effective online presence to include social media sites, email campaigns. • Create and distribute content for use on web, social platforms, and all other mediums. • Plan, create and implement a marketing strategy. • Analyze and report key metrics. • Monitor and engage in relevant social discussions about our company, competitors, and/or industry. • Perform market research and competitive analysis, brand development and identity. • Stay current in marketing trends and news, e.g, Google updates and changes in algorithms. • Plan and prepare marketing material and necessary exhibits required for Bollin attendance at industry Trade Shows.
Education
Udacity
Nanodegree, Digital Marketing
2017 — 2018
The University of Akron
B.A., Mass Media Communication
Owens Community College
Certificate, Digital Media
University of Denver
Graduate Certificate, Web Design and Development
2012 — 2014
Skills
- User Interface Design
- Css
- Brochures
- Graphic Design
- Video Editing
- Digital Marketing
- Dreamweaver
- Layout
- Multimedia
- Video
- Photoshop
- SEO
- Swish
- Creative Direction
- Indesign
- Radio
- Online Marketing
- Flash
- Copywriting
- Email Marketing
- Adobe Creative Suite
- Digital Media
- Google Analytics
- Advertising
- Web Development
- Html
- Cms
- Adobe Fireworks
- User Experience
- Graphics
- Social Media
- Web Design
- Wordpress
- Illustrator
- Website Development
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