Brian Hanik
Fleet Growth & Product Lead @Caradvise
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WORK HISTORY
Fleet Growth & Product Lead @Caradvise
Manage 4 enterprise and hundreds of SMB accounts, delivering ongoing product support, driving retention strategies, and strengthening long-term client relationships through proactive engagement and issue resolution.• Drive new client activation by calling warm leads sourced from partner white-label programs, educating prospects on product value and guiding them through onboarding to accelerate adoption.• Collaborate cross-functionally with marketing to design targeted campaigns that increase warm lead conversion and support adoption efforts at scale.• Deliver product demos to internal and external stakeholders, highlighting key features and aligning solutions with specific user pain points.• Document bugs and feature requests across native, web, and white-labeled platforms, collaborating with developers to ensure timely resolution and successful delivery.• Provided UX/UI feedback on 4 cross-functional projects, contributing to intuitive design, smooth navigation, and successful product launches.• Conduct final QA testing to validate product quality, performance, and alignment with user expectations before release.• Clean and process partner lead data for accurate import into Salesforce and Klaviyo, improving CRM data integrity and campaign targeting.• Authored FAQs for four partner programs, reducing support tickets by improving user understanding with clear, actionable self-service content.
EDUCATION
Illinois State University
Bachelor of Science - BS, Mass Media - Media Management, Promotions, and Sales
ABOUT BRIAN HANIK
Customer-focused professional with 7+ years of experience in account management, customer experience, and product support. I specialize in managing enterprise and SMB relationships, partnering cross-functionally to improve platform adoption and turn user feedback into impactful product enhancements. With a background in fast-paced tech environments, I take a hands-on approach to solving problems, driving retention, and delivering better user experiences.
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