Brian Petner
AVP, Digital Acquisitions | Financial Services | Analytics | Experimentation | MarTech
- Role
- AVP of Digital Acquisition at Barclays
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Brian Petner
With over 20 years of experience in the digital space, I specialize in website optimization and digital strategy for Fortune 500 companies. My expertise includes leading digital marketing analytics strategies, implementing data visualization tools, and driving customer acquisition through various digital channels. I have successfully increased the adoption of Tableau within Barclays Bank, repurposed headcounts, and trained dashboard developers. My leadership and mentorship skills have supported marketing campaigns and data infrastructure, while my strategic analysis has optimized multi-million-dollar media budgets. I am committed to delivering proactive insights and driving digital solutions to achieve business objectives.
Experience
AVP of Digital Acquisition
Apr 2023 — Present · Philadelphia, PA, US
Own the digital marketing analytics strategy for core marketing campaigns including regular performance measurement, ad hoc analysis of customer behavior, and experimental reads• Provide leadership and mentorship to junior digital acquisition team members supporting marketing campaigns and data infrastructure• Analyze results and present findings to stakeholders and senior management
Education
Temple University
Bachelor of Science, Information Science and Technology
2001 — 2005
Skills
- Web Analytics
- Analytics
- Google Analytics
- Omniture
- SEO
- Strategy
- Digital Marketing
- Web Content Management
- Sem
- Html
- Project Management
- Product Management
- Crm
- Coremetrics
- Multivariate Testing
- A/B Testing
- Wordpress
- User Experience
- Javascript
- Conversion Optimization
- Web Design
- Online Campaign Management
- Client Relationship Management
- Communication
- Keynote
- Comscore
- Webtrends Analytics
- Tealeaf
- Sitespect
- Google Tag Manager
- Google Webmaster Tools
- Adometry
- Acxiom
- Epsilon
- Search Engine Optimization (SEO)
- Search Engine Marketing (Sem)
- Customer Relationship Management (Crm)
- Marketing
- Digital Strategy
- Content Management
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