Babs Peterson
Product, Creative Writing, Community
- Role
- Senior Product Manager at Dorsia
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Babs Peterson
I started on the Community Management Team at WeWork in 2015 and transitioned from being a power user of our internal proprietary software to leading the product team. I\'m passionate about leaning on user obsession and empathy to guide the product development process and using technology to cultivate community and deliver meaningful, high-value experiences for customers. I\'ve recently been building community in Substack through sharing personal essays @LuvBabs Specialties: Product Management & Strategy, User Experience, User Interviews & Usability Testing, Data Driven Product Design, Company & Team Culture, Design Thinking, Creative Writing
Experience
Senior Product Manager
Jun 2024 — Present
I lead the strategy and execution for the mobile app, focusing on new member acquisition and engagement. The Dorsia app provides members with access to curated experiences, from dining to nightlife, that reflect our community\'s desire for the dazzling.
Education
DIS - Study Abroad
Graphic Design
2013 — 2013
WeWork Learn
Lean Agile with Scrum
2019 — 2019
Bucknell University
Integrated Marketing and Design
2011 — 2015
General Assembly
SQL Bootcamp
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