Brendan Coffey
Writer•Editor•Analyst
- Role
- Sports Finance Reporter at Penske Media Corporation
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Brendan Coffey
A black belt in business journalism with a knack for taking complex ideas and making them accessible for a broader audience. I’m an award-winning writer, editor and project manager who has written high profile stories for the world’s great publications – Forbes, Businessweek and The Wall Street Journal among them – and helped launched start-ups with a let’s-get-it-done zeal. With specialties in investing, technology, energy, personal finance and entrepreneurs, my work has made it on the syllabi of business school courses at Columbia, Harvard and Marquette universities and onto the airwaves and pages of A&E Television, BBC radio and the New York Times.
Experience
Sports Finance Reporter
Jun 2020 — Present · MA, US
Sportico was launched by Penske Media with one goal: bring top-notch, objective journalism to the sports business world, which had been dominated by pay-for-play trade magazines. I joined ahead of launch to set the standard for finance coverage, building the beat from the ground up, dominating coverage of the sports-heavy SPAC rage, developing our sports stock market index and detailing how investors of all stripes want into sports, sportstech and sports-adjacent investments. The quality of work by our small, driven staff means Sportico is now carried by Apple News, Yahoo and Bloomberg.
Education
Boston College
BA
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