Balkrishnaa Parab

About Balkrishnaa Parab

With over 22 years of experience, I lead the UX strategy and design governance at IDFC…

Experience

1. VP Ux & Conversational Ai

   IDFC FIRST Bank

   Oct 2022 — Present · Mumbai, IN

   Developed and executed comprehensive UX strategies aligning with business objectives, contributing to the overall success of the organization.• Led the development of a robust architecture for conversational AI, integrating it seamlessly with existing UX frameworks and the CXD library.• Successfully implemented a design system approach for consolidating design patterns, ensuring a cohesive and user-friendly experience across platforms.• Demonstrated success in inclusive design, accessibility guidelines, and assistive technology to create inclusive experiences for diverse users.• Led a cross-disciplinary innovation team focused on generating product ideas and integrating emerging technologies like machine learning and AI into enterprise digital products.• Implemented and led a process for the Business Insights team to direct goals and team-wise priorities and generate an internal communications plan.

Education

• University of Mumbai

  Electronics Engineering

• University of Phoenix

  Management Information system

Skills

• Web Design
• Cascading Style Sheets (Css)
• Javascript
• Experience Design
• Internal Communications
• Mobile Applications
• Web Development
• Usability Testing
• User Surveys
• Usability Engineering
• Interaction Design
• Graphic Design
• Web Applications
• Management
• Requirements Gathering
• Html5
• Think Aloud
• User Research
• Contextual Interviews
• Heuristic Evaluation
• Leadership
• Client Relations Skills
• Css3
• Persona
• Css
• Requirements Analysis
• User Experience
• User Experience Design
• E-Commerce
• User-Centered Design
• Human Computer Interaction
• Wireframes
• Mobile Devices
• User Interface Design
• User Interface
• Mobile Experiences
• Leaflet
• Usability
• Task Analysis
• Html