Marie Boyer

International Marketing Director @Global Blue by Shift4

Ville de Paris, FR

As International Marketing Director at Global Blue, I lead a team of 12, delivering value to global luxury retailers, acquirers and the hospitality industry.Who we are :Global Blue, with over 40 years of expertise and a presence in 50+ countries, provides seamless business solutions to clients worldwide in the field of tax-free shopping, payment, and post-purchase services. What I do - Brand & Positioning : I delivered in March 2024 our rebranding project, redefining Global Blue’s brand identity and positioning to strengthen our leadership in the industry and reflect our evolving services and global reach- Sales Enablement : Empowering our sales teams with the tools, training, and content they need to succeed. I manage the creation of sales decks, videos, demos, and a comprehensive library of slides, helping drive business growth across key markets- Content Creation : In charge of Global Blue B2B digital ecosystem, I also oversee the production of compelling content powered by AI technologies to support lead nurturing and customer education. Check out our white papers here : https://shorturl.at/3rIQI on our new website- Lead Acquisition : Driving the acquisition of high-quality leads through targeted campaigns, helping to generate significant inbound interest in our services- CRM : Overseeing CRM systems, focusing on data clean-up and implementing best-in-class processes to ensure seamless customer engagement and retention for our global B2B customer base- Communication & PR : Leading the communication strategy, including media relations, thought leadership, and the diffusion of studies that reinforce our market leadership in the global tax-free shopping and payment services industry- Strategic Market Penetration: Spearheading the entry into new markets and regions, adapting Marketing & com strategies to diverse regional business dynamics.

Sciences Po

Master, Marketing et Etudes

University of Michigan

Année d'échange universitaire, Econometrics - Marketing - Statistics