Boyd Hathaway
Vice President of Marketing Technology @ Location3 | Digital Strategy, Franchise Marketing Communications, Lead Generation Specialist
- Role
- Vice President of Marketing Technology at Location3
- Location
- Tallahassee, FL, US
- LinkedIn followers
- 500 followers
About Boyd Hathaway
As the Senior Director of LOCALACT at Location3, I lead the delivery of effective and scalable digital marketing solutions for 10k+ small business owners and franchisees across 25+ industries. With over nine years of experience in franchise marketing, customer success, data analysis, and team leadership, I help our clients grow their leads and revenue through enterprise strategy and local market optimization.My mission is to provide our customers with a seamless lead generation solution that helps them focus on converting the leads we generate for their business. I also collaborate with the executive, technology, and governance teams to identify and pursue growth opportunities for the agency and the platform. I am proud to lead a team that continues to raise the bar in the franchise world and deliver exceptional results for our clients.
Experience
Vice President of Marketing Technology
Jan 2026 — Present · Denver, CO, US
Education
Tallahassee State College
Associates, Arts
2008 — 2010
Florida State University
Information, Communication, and Technology, College of Communication and Information
2010 — 2012
Skills
- Wordpress
- Marketing Communications
- Management
- Social Networking
- Public Speaking
- Microsoft Word
- Marketing
- Social Media Marketing
- Microsoft Excel
- Research
- Customer Service
- Event Planning
- Event Management
- Fundraising
- Google Analytics
- Photoshop
- Google Adwords
- Blogging
- Advertising
- SEO
- Data Analysis
- Google Webmaster Tools
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