Dave Boyce

About Dave Boyce

I am a go-to-market-focused technology executive and board member with over 20 years experience leading SaaS companies. I have led product, marketing, sales, and customer success, and twice I have run companies as CEO. Along the way I have served formally on 4 boards of directors (including one public company), 7 advisory boards and 3 non-profit boards.As part of these roles, I have helped to:* Sell 7 companies (to Oracle, Amazon, Aurea, Maritz, Experian, ClientSuccess, and NonProfitEZ)* Secure over $100M in equity financing (series Seed, A, B, C)* Acquire and integrate 5 companies* Manage small and large quotas (up to $300M)* Launch dozens of products* Get two products to profitability on a pure PLG / self-serve basis* Grow multiple companies at 50%+ growth rates* Restructure / downsize multiple companies* Hire hundreds of people* Create over $1B of shareholder valueI am now focused on teaching, writing, investing and advising. As an active board member and advisor, I focus on product development and corporate strategy. As a professor at BYU\'s Marriott School of Business I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy.I recently published my first book with Stanford University Press: FREEMIUM, available from all book retailers.I am proud to serve as a formal advisor to Mercato Partners, Pledge, Terrett, Bolt Foundry, and ProAI, and an informal advisor to other entrepreneurs and business leaders changing the world.My mission is to empower the next generation of software leaders and entrepreneurs to create value for their customers and for society.

Experience

1. Director

   Mercato Partners

   Feb 2026 — Present · Salt Lake City, UT, US

   Mercato is a growth equity firm, providing capital and access to post product-market-fit, high-growth companies across the US and Canada.

Education

• Stillwater High School

  High School Diploma

  1982 — 1986

• Harvard Business School

  MBA

  1998 — 2000

• Brigham Young University

  BA with University Honors

  1989 — 1994

• The University of Texas at Austin

  Electrical and Electronics Engineering

  1986 — 1987

Skills

• Leadership
• Entrepreneurship
• Strategy
• Strategic Partnerships
• Start-Ups
• Business Development
• Product Management
• Business Strategy
• Saas
• Marketing
• Management
• Strategic Planning
• Cloud Computing
• Enterprise Software
• Sales
• Go-to-Market Strategy
• Marketing Strategy
• Product Marketing
• Sales Operations
• Crm
• Retail
• Analytics
• Public Relations
• Competitive Analysis
• Product Development
• Lead Generation
• Salesforce.com
• E-Commerce
• Marketing Management
• B2b
• Team Building
• Business
• Data Analysis
• Solution Selling
• Social Marketing
• Business Intelligence
• Analysis
• User Experience
• Venture Capital
• Corporate Communications