Ryan Bowling
SVP/Director of Marketing at OMB Bank
- Role
- SVP Director of Marketing at OMB Bank
- Location
- Springfield, MO, US
- LinkedIn followers
- 500 followers
About Ryan Bowling
I\'ve taken a unique professional journey that started in community journalism and led to bank marketing. I am a Certified Financial Marketing Professional through the American Bankers Association, the Springfield Business Journal\'s 2024 Top Sales/Marketing Professional, and a recipient of the Outstanding Young Journalist of the Year award from the Missouri Press Association. I\'m very easy to reach so feel free to contact me!Competition | Maximizer | Strategic | Futuristic | Ideation
Experience
SVP Director of Marketing
Jan 2026 — Present · Springfield, MO, US
As Senior Vice President and Director of Marketing, I lead enterprise-wide marketing strategy for OMB Bank, aligning brand, growth and innovation initiatives with the bank’s long-term business objectives. I oversee brand management, integrated marketing, digital strategy, content, events and performance analytics across consumer, business, embedded finance, and insurance lines of business.I’ve helped guid the evolution of OMB Bank’s brand through data-driven, creative campaigns that balance measurable ROI with meaningful community impact. Key accomplishments include driving double- and triple-digit returns on multi-channel campaigns, revitalizing OMB’s video and content platforms, and launching innovative “out-of-the-box” marketing programs that have increased deposit growth, account openings and brand visibility in competitive markets.I partner closely with executive leadership, retail, lending, and fintech teams to support growth initiatives. My role emphasizes strategic leadership, cross-functional collaboration and developing a high-performing marketing team focused on both results and well-being.Recognized through national and industry award submissions, my work reflects a commitment to modern bank marketing — blending technology and disciplined measurement to help position OMB Bank as a forward-thinking financial partner.
Education
Drury University
Bachelor of Arts (B.A.), Journalism and Writing double-major
2001 — 2005
Monett High School
Diploma, English Language and Literature/Letters
1996 — 2001
Skills
- Social Media Marketing
- Writing
- Customer Service
- Social Media
- Digital Photography
- Advertising
- Team Building
- Video Production
- Marketing
- Graphic Design
- Journalism
- Photoshop
- Online Marketing
- Press Releases
- Marketing Communications
- Web Content
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