Bowie Rowan
Ux Content Designer @Aetna, A Cvs Health Company
Signup · Get unlimited contacts
WORK HISTORY
Ux Content Designer @Aetna, A Cvs Health Company
I design and implement content strategies supporting broader organizational goals while ensuring every touchpoint resonates with the right voice and tone. Partnering closely with product management, design, and research teams, I create and source content that educates, motivates, and empowers users. My work is rooted in collaboration—whether it’s aligning with UX researchers and analytics teams to uncover new engagement opportunities, working with the accessibility team to meet WCAG guidelines, or bridging the gap between product and marketing to deliver a seamless user experience. I also contribute to evolving our product content style guide, support the design system team with content guidelines, and produce documentation that makes publishing and implementation clear and efficient. With experience in enterprise environments and regulated industries, I bring strong UX writing expertise, Agile fluency, and a passion for clear, impactful communication that helps users connect more deeply with the products and services they use every day.
EDUCATION
University of Pittsburgh
Bachelor of Arts - BA, English Literature, English Writing
The University of Edinburgh
Certificates in British Literature & Creative Writing, English Language and Literature/Letters
University of Pittsburgh
Master of Fine Arts - MFA, Creative Writing, summa cum laude
ABOUT BOWIE ROWAN
I\'m an interdisciplinary writer, artist, designer, and strategist with certifications in content strategy, UX/UI design, innovation research, and climate change leadership. I received my MFA in creative writing and multimedia storytelling with a focus in fiction and media studies. I have over 15 years of experience across industries.Highly passionate about how design and story impact our lives, I\'m dedicated to equity, accessibility, and research-backed decisions in both my creative work and as a content and design leader. I love to create helpful and beautiful products, services, and experiences with curious, growth-oriented teams who also value the role of empathy and kindness in everything we do.I also guide visionary founders and creatives on sustaining their magic amidst the demands of scaling and the pressures of the creative process.When I\'m not working, you can find me hanging with my family and our 5 rescue pups, tinkering with new technology or an art project, or most likely gardening and riding my bike because that\'s what it\'s all about — play, fun, and taking care of each other.Learn more about what I do and feel free to get in touch at bowierowan.com.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.