Bowdy Misener
Marketing Manager @ TCL
- Role
- Marketing Manager at TCL North America
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Bowdy Misener
Results-driven marketing leader with a strong background in product marketing, retail strategy, and sales growth. Currently leading product marketing at TCL, I manage strategies for major retailers—including Target, Costco, Walmart, Best Buy, Amazon, and the Canadian retail market—while also overseeing TCL.com.Previously, I was a Merchant at Walmart, driving soundbar sales to $305M in a year and contributing to an award-winning merchant team.Passionate about creating impactful growth and marketing strategies that drive sales. I thrive at the intersection of product, branding, and business growth.
Experience
Marketing Manager
Jan 2025 — Present · Minneapolis, MN, US
As Channel Marketing Manager at TCL, I led marketing strategy and execution across all major retailers in the U.S. and Canada. I oversaw the TCL websites for both regions, ensuring brand consistency and an optimal user experience. I developed comprehensive asset kits for retail partners, launched high-impact campaigns—including NFL-branded initiatives—and optimized Sponsored Product and Display ads by analyzing key performance metrics such as ROAS, CTR, and CPC. I collaborated cross-functionally to drive brand growth, elevate consumer engagement, and support key product launches.
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