Bosung Kim

About Bosung Kim

High-performing thought-leader with 15+ years of experience in Experience, Strategy, and Marketing. Applies an entrepreneurial mindset to business challenges, testing and learning innovative concepts for large-scale, data-driven impact. Rapidly digests new information and balances strategic vision-casting with on-the-ground technical implementation. Pursues deep understanding of end users (B2C, B2B, employees) to build the best intersection between their needs & pain points and the enterprise’s most important goals. Passion and strong record mentoring direct-report teams, while influencing a wide network of partners and stakeholders.

Experience

1. Head of End-to-end Relationship Research

   Liberty Mutual Insurance

   Aug 2023 — Present · Boston, MA, US

   Offered opportunity (after company re-organization) to build a new, flexible research team that combines micro-/macro-research with operational data to guide critical business decisions and strategy• Builds deep understanding of the customer, agent, and employee experience to understand where they have the most friction with our company, and offer prescriptive recommendations that align closely with business strategies and goals• Wields command of several key metrics (NPS, Ease (CES), Satisfaction, Loyalty, Consideration, etc.), balancing the appropriate diagnostic for each area of focus rather than creating opaque, enterprise-wide blanket targets• Research methodologies include primary market analyses (e.g. brand health and positioning, customer and agent satisfaction, end-to-end journey analytics), secondary syndicated research (e.g. JD Power, Agency Universe, Channel Harvest), tactical customer closed-loop feedback, and other ad-hoc qualitative and quantitative studies

Education

• Brown University

  Bachelor’s Degree, Psychology

Skills

• Marketing
• Report Writing
• Cognos
• Analysis
• Research
• Qualitative Research
• Market Research
• Spss
• Competitive Intelligence
• Copy Testing
• Experienced in Word
• Client Communications
• Online Research
• Strategic Brand Positioning
• Quantitative Analytics
• Advanced Excel
• Customer Insight
• Management
• Statistical Modeling
• Data Mining
• Quantitative Research
• Marketing Research
• Brand Equity
• Sql
• Competitive Analysis
• Data Analysis
• Advanced Powerpoint
• Marketsight Research Tool
• Segmentation
• Survey Design
• Ibm Cognos
• Project Management
• Statistics
• Focus Groups
• Market Analysis
• Consumer Behaviour
• Microsoft Excel
• Analytics