Divya K.

About Divya K.

A creative thinker and writer by nature. A storyteller by interest. And this is my…

Experience

1. Senior Brand Manager

   Kade Ventures

   Jun 2024 — Present · Noida, IN

   Managed PR, Branding, and Core Content team for multiple brands across various sectors, focusing on strategic planning, execution, and optimization of brand campaigns.Brands Managed: • BudPop: Led marketing for products like gummies, vapes, and flowers, ensuring consistent brand communication. • Exhale: Drove marketing for THCa, Delta 8, and Delta 9 products, utilizing storytelling to enrich online content. • Happy Go Leafy: Developed brand strategies for Kratom products, enhancing discoverability through research. • CBD North: Executed marketing strategies for cannabinoid products in Canada, identifying content gaps for growth. • Social Zinger: Managed social media campaigns across platforms like Facebook, Twitter, and Google+, while ideating fresh campaigns. • 747 Media House: Offered digital marketing and SEO services, optimizing search engine campaigns for outreach. • Betcha: Managed content strategies for an online betting and gaming brand, aligning short- and long-term marketing initiatives.Key Responsibilities: • Vendor Management: Coordinated content delivery, ensuring quality and timely outputs while directing creative teams to meet client goals. • Content Development: Produced and reviewed blogs, webpages, emailers, ensuring attention to detail in grammar and writing. • Campaign Creation: Created Google/Facebook ads and drip campaigns, and content for Reddit, Quora, and LinkedIn. • Social Media Strategy: Developed and implemented social media strategies, staying up-to-date on industry trends. • Creative Communication: Managed internal and external awareness of creative successes, bolstering the company’s creative standing. • Brand Management: Provided strategic direction for content and campaigns, ensuring cohesive brand representation and innovative ideas.

Education

• University of Kota

  Bachelor's degree

• Indira Gandhi National Open University

  Master's degree

  2017 — 2019

• Gargi College

  Diploma Certificate

  2017 — 2018

• The Johns Hopkins University

  Professional Certificate