Bartolomé Ferreira
AI pilots succeed. Production is where it gets hard. I help enterprises close that gap | LinkedIn Top Voice | Microsoft Preferred Supplier | Serial entrepreneur
- Role
- Linkedin Top Voice at Linkedin
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Bartolomé Ferreira
In production, the AI started flagging 58% of documents as critical incidents. The business had planned for 5%. Rollout stopped. Nothing was technically broken. What broke was the gap between what the technology could do and what the operation could actually absorb. That gap exists in almost every enterprise AI project. Most teams don\'t find it until it\'s already expensive. Finding it before that happens. That\'s the work. I lead the U.S. business at Plain Concepts. We\'ve spent 20+ years building and operating enterprise AI and cloud systems for companies that can\'t afford to get it wrong. Microsoft isn\'t just a partner. They\'re a direct client: Plain Concepts operates as their Enterprise Marketing Preferred Supplier. I\'m not the one writing the code. I\'m the person who gets in front of executive leadership before the budget is committed. To understand what problem is actually worth solving. To align the business and the engineering team around the same definition of success. Sometimes to say what shouldn\'t be built at all, before the cost and the technical debt compound. And then to stay close enough to the work that nothing falls through the gap between what was sold and what gets built. Before this, I built and sold companies of my own. I know what it costs to get these decisions wrong, because I\'ve paid for it myself. followers on LinkedIn. Named a LinkedIn Top Voice in North America in 2024. Not for repeating what vendors say should work, but for writing about what actually breaks in enterprise AI. I work across industries. The pattern repeats wherever AI complexity starts outpacing operational control: logistics, manufacturing, financial services, energy, healthcare. Clients include Microsoft, Nestlé, Coca-Cola, Lidl, Iberdrola, and Fortune 500 companies in logistics and manufacturing. If you\'re evaluating an AI or cloud initiative and something feels off about the scope, the approach, or the timeline, write me.
Experience
Linkedin Top Voice
Jan 2024 — Present
Honored as a LinkedIn Top Voice in North America 2024 for consistently sharing valuable content on technology, particularly AI, along with timely news and insights on productivity, marketing, and business. Proud of this recognition for:• Staying authentic and consistent.• Making my online presence a habit.• Focusing on sparking conversations and sharing value.• Building a quality network.• Interacting with others.
Education
Esade
Senior Exectutive Programme
2019 — 2019
Universitat Politècnica de Catalunya
Posgrado de Marketing online 2.0
2011 — 2011
Sagrado Corazón de Sarriá
Bachillerato Científico
1987 — 2001
ISDI
Master in Internet Business
2016 — 2017
Universidad de Palermo
Posgrado de Marketing Deportivo
2010 — 2010
ESADE Business & Law School
Senior Executive Programme
2018 — 2018
Universidad de Ciencias Empresariales y Sociales
Licenciatura en Marketing
2010 — 2010
ESIC: Business & Marketing School
Diplomatura en Marketing y Gestión Comercial
2007 — 2010
Universitat Politècnica de Catalunya
Ingeniería Técnica Agrícola
2001 — 2004
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