Anirban Bose
Driving Customer Growth at Myntra, IIM Indore, ex Flipkart, Airtel, Blackbuck
- Role
- Director at Myntra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anirban Bose
Executive leader with 15+ years of experience in customer growth, business, customer experience transformation, product development and operations— spanning Myntra, Flipkart, Airtel, Paytm, Blackbuck and NTPCI am currently leading the customer growth and retention charters at Myntra. I own the MAC and acquisition numbers. My work spans planning Myntra’s long term customer strategy and ensuring the right customer journey on Myntra from acquisition, entrenchment to retention and loyalty (Insider program)My team plans and deploys multiple customer programs targeting different cohorts at various stages of the customer life cycle. For this I collaborate across all functions- categories, product, finance and customer service teams. I have been able to drive 35%+ MAC and acquisition growth during my stint with Myntra reaching the highest ever monthly repeat rates in the last 5 years. I also own CRM as a channel in Myntra which I have leveraged to drive customer retention and growth. I am driving hyper-personalisation through AI here which has led to this being the fastest growing channel at Myntra despite newer operating systemsPreviously at Flipkart, I was part of the first growth team at Flipkart where I drove the launch of various growth hacks and enabled products like scratchcards, coupons, shipping experiments etc. At PayTM, I was leading revenue growth for Paytm payment products from online merchants. I also posses business development and sales experience at Airtel and BlackbuckI bring an expertise in growth marketing and customer obsession. Am an IIM Indore and NIT Durgapur alum, I thrive in complex fast-paced environments, where customer centricity, leadership, and strategic execution intersect
Experience
Director
Dec 2023 — Present · Bengaluru, IN
Leading the team that drives Customers at Myntra- Acquisition, Path to Loyalty and Insider program at Myntra
Education
Indian Institute of Management, Indore
PGP, Marketing/Marketing Management, General
2011 — 2013
St. Xaviers Collegiate School Kolkata
Schooling, Science
1992 — 2004
National Institute of Technology Durgapur
B.Tech., Mechanical Engineering
2005 — 2009
Skills
- Crm
- Engineering
- Matlab
- Business Development
- C
- Microsoft Office
- Sales
- Business Strategy
- Leadership
- Management Consulting
- Competitive Analysis
- Requirements Analysis
- Management
- Project Management
- C++
- Business Analysis
- Strategy
- Data Analysis
- Market Research
- Project Planning
- Team Management
- Analysis
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