Boris Wiedenfeld Needham

About Boris Wiedenfeld Needham

I am in the process of re-inventing wine retail in Oregon through Bo\'s Wine Depot. Bo\'s is Oregon\'s first multi-store wine retailer with locations in Eugene and Springfield. We are in the process of franchising our business to spread it to Portland metro and other markets around the state.I hold CSW (Certified Specialist of Wine) and CSP (Certified Sake Professional) certifications among others (but decided that putting initials behind my name is somewhat tacky).I possess in-depth experience in wine retail, wholesale, the three tier system, supplier relations, on- and off-premise sales and management. I have an extensive skill-set in the digital arena, from social media harnessing, to marketing content generation, business analysis tools and databases, general office programs and mass communication. I am very much at ease with public speaking and giving educational or motivational seminars.I am intimately familiar with all tiers of the Oregon wine industry. Please feel free to reach out to me for recommendations of former employees or any other business matter.

Experience

1. Wine Critic

   Eugene Magazine

   Sep 2024 — Present · Eugene, OR, US

Education

• Berklee College of Music

  Bachelor's degree, Music Production & Engineering / Film Scoring

• University of California, Davis

  Enology (Winemaking)

  2010 — 2013

• Berklee College of Music

  Bachelor of Music

  1991 — 1995

Skills

• Wine Tasting
• Wine
• Food & Beverage
• Online Retail
• Merchandising
• Retail Sales
• Key Account Development
• Sales Management
• Food
• Beer
• Hospitality
• Pos
• Food Pairing
• Market Planning
• Wineries
• Retail
• Pricing
• Sales
• Brand Management
• Marketing Strategy
• Alcoholic Beverages
• Grocery
• Trade Shows
• Inventory Management
• Beverage Industry
• Management
• Restaurants
• Marketing
• Winemaking