Borislav Kiprin
Startup Mentor @Inovexus
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WORK HISTORY
Startup Mentor @Inovexus
Munich, DE
EDUCATION
Fudan University
BBA, Business Administration
IE Business School
Master's degree, Digital Marketing
MIT Sloan School of Management
Executive Education, Digital Business Strategy
Lycee de Langue Francaise "Antoine de Saint Exupery"
Diploma, High School
Sofia University St. Kliment Ohridski
BBA, Business Administration
DEKRA Akademie
Project Management IPMA Level-D, Project Management
SKILLS
ABOUT BORISLAV KIPRIN
I help B2B SaaS and AI companies (Series A–C) turn growth from fragmented execution into predictable acquisition, retention, and revenue engines.Over 20 years in marketing and 7+ years leading growth in SaaS, I’ve built and scaled teams across PLG, demand gen, lifecycle, and analytics—owning outcomes, not just channels.Recent examples- Crashtest Security (acquired by Veracode): Scaled user acquisition +186%, reduced CAC by 89%, improved retention +23%, and grew traffic 7x while leading a cross-functional growth team- Open as App (PLG SaaS): Increased acquisition +25%, improved efficiency +30%, and grew social traffic ~400% by shifting to a product-led growth model.Earlier, at GE Healthcare and Avnet Silica, I led pan-European digital and demand initiatives—scaling lead generation, improving ROI, and launching multiple digital platforms in complex enterprise environments.My edge is an experimentation-first, data-driven approach:modern data stacks (Segment, Mixpanel, Snowflake), lifecycle automation (customer.io), and monetization strategies tied directly to revenue and retention.I’m most effective in environments where marketing is accountable for full-funnel impact, not just awareness.Currently open to:Head of Growth or Head of Marketing roles in B2B SaaS or AI companies where growth is a CEO-level priority.
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