Borislav Kiprin

Startup Mentor @Inovexus

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2024 — Present

Startup Mentor @Inovexus

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Munich, DE

EDUCATION

2000 — 2004

Fudan University

BBA, Business Administration

2009 — 2010

IE Business School

Master's degree, Digital Marketing

2019 — 2019

MIT Sloan School of Management

Executive Education, Digital Business Strategy

1992 — 1997

Lycee de Langue Francaise "Antoine de Saint Exupery"

Diploma, High School

1998 — 1999

Sofia University St. Kliment Ohridski

BBA, Business Administration

2016 — 2016

DEKRA Akademie

Project Management IPMA Level-D, Project Management

SKILLS

WordpressAnalyticsBusiness StrategyCampaign ManagementOnline AdvertisingProduct MarketingInformation ArchitectureDigital Project ManagementSocial Media MarketingUsabilityRussianContent ManagementB2bWeb Project ManagementMarketingPpcHootsuiteEnglishSemOmnitureUser ExperienceContent StrategyFrenchWeb AnalyticsNew MediaGoogle AdwordsTypo3Pay Per Click (Ppc)SEOSmoDigital StrategyGoogle AnalyticsPhotographySocial MediaDigital MediaAffiliate MarketingMultilingualWeb MarketingProject ManagementMandarin

ABOUT BORISLAV KIPRIN

I help B2B SaaS and AI companies (Series A–C) turn growth from fragmented execution into predictable acquisition, retention, and revenue engines.Over 20 years in marketing and 7+ years leading growth in SaaS, I’ve built and scaled teams across PLG, demand gen, lifecycle, and analytics—owning outcomes, not just channels.Recent examples- Crashtest Security (acquired by Veracode): Scaled user acquisition +186%, reduced CAC by 89%, improved retention +23%, and grew traffic 7x while leading a cross-functional growth team- Open as App (PLG SaaS): Increased acquisition +25%, improved efficiency +30%, and grew social traffic ~400% by shifting to a product-led growth model.Earlier, at GE Healthcare and Avnet Silica, I led pan-European digital and demand initiatives—scaling lead generation, improving ROI, and launching multiple digital platforms in complex enterprise environments.My edge is an experimentation-first, data-driven approach:modern data stacks (Segment, Mixpanel, Snowflake), lifecycle automation (customer.io), and monetization strategies tied directly to revenue and retention.I’m most effective in environments where marketing is accountable for full-funnel impact, not just awareness.Currently open to:Head of Growth or Head of Marketing roles in B2B SaaS or AI companies where growth is a CEO-level priority.

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Borislav Kiprin — Startup Mentor at Inovexus in Munich, DE | Unifers