Boris Cho

WORK HISTORY

EDUCATION

SKILLS

ABOUT BORIS CHO

Boris Cho is a marketing strategist and dedicated lifelong learner in the realm of media, advertising, and digital innovation, based in Toronto, Ontario. He specializes in client and business strategy, brand and performance marketing, business development, account management, and cultivating strategic partnerships; and he’s driven by a passion for hard work and the pursuit of meaningful change.Boris is a storyteller at heart, finding inspiration in every corner of the multiverse. An avid fan of comic books and science fiction, he revels in crafting whimsical tales, capturing fleeting moments through photography, and savoring the joys of cooking and sharing meals around a table with friends and family. Beyond the page, he is a seeker; journaling his thoughts, penning poetry, and exploring his spirituality through the lens of Buddhism and power of stillness and kindness. His downtime is a symphony of experiences: listening to the soundtrack of his life, meditating with gratitude, or immersing himself in stories, art exhibits, museums, films, theatre, and live music. But above all, Boris treasures his greatest adventure: being the devoted father to the most extraordinary and beautiful daughter in all of time and space.Boris is the Vice President, Growth at ChangeMakers — a full-service reputation management (PR), marketing, and social impact consulting firm. Boris is Co-Chair of the National Advertising Benevolence Society Board of Directors and has been a board member of the AdClub of Toronto (Chair of Student Engagement, Chair of Digital Day), Broadcast Research Council of Canada (President), NABS (Chair of Media, Chair of Central Advisory), and POV Magazine. He has served as a jury member for the Effie Awards (Media) and the global D & AD Awards (Media, Public Relations). Boris has held senior leadership roles at IPG/Mediabrands, GroupM/WPP, and Dentsu. In addition, Boris is also a published author, and a certified Art Therapy Practitioner.