Boris Butakov

About Boris Butakov

Out of the box thinker who challenges existing standards to find the most optimal…

Experience

1. Sr Manager, Email Platforms - Data and Governance

   Genentech

   Jan 2019 — Present · San Francisco, CA, US

   Led go-to-market strategy and implementation of the Customer Data Platform (CDP), enabling access to unified data (OASIS), real-time segmentation, and personalized journey activation.• Redesigned email campaign operations through integration of scalable scheduling, sequencing logic, and deliverability management to improve efficiency, introducing governance and compliance.• Developed tools and infrastructure to support personalized, data-driven campaigns across the full customer lifecycle - from acquisition (vendor management) to retention.• Led scalable marketing tech strategies across channels and aligned them to RM/Email to accelerate digital adoption and improve operational execution.• Drove business product ownership by shaping vision, prioritizing work, creating roadmaps, and aligning cross-functional teams to deliver measurable impact.

Education

• San Francisco State University

  Bachelor of Science (BS), Applied Mathematics

  2009 — 2012

Skills

• Salesforce.com
• Sales Enablement
• Computer Hardware
• Java
• Saas
• Marketing Management
• Microsoft Office
• Demand Generation
• Enterprise Software
• Data Analysis
• Mobile Devices
• Microsoft Excel
• Powerpoint
• Process Improvement
• Forecasting
• Management
• Windows
• Marketing Operations
• C++
• Marketing
• Marketo
• Marketing Automation
• Microsoft Word
• Big Data
• Sales Operations
• Customer Service
• Product Marketing
• Lead Generation
• Analysis
• R
• Lead Scoring
• C
• Crm