Boris Nurko

Associate Director, Global Advertising & Comm, Production @The Clorox Company

Oakland, CA, US

In-house global advertising production expert, acting as a bridge between Brand and Agency perspectives, facilitating the successful management of content projects, and translating creative ideas into efficient and cost-effective production that drives brand growth. Key accomplishments include: Challenged the traditional agency production model to create a best-in-class in-house production group and studio with a comprehensive scaled content production approach. Model set up to deliver a more agile, cost-effective approach to personalized, functional, and lower funnel content at scale while delivering creative excellence. Annually managed Marketing Non Working Media (NWM) budgets, overseeing demand planning and budget allocation across multiple brands. Managed a team of eight, including Sr. Producers, Production Project Managers, and Business Affairs professionals, and collaborated with cross-functional teams in Marketing, Analytics, and Legal to assess campaign performance and uncover opportunities for enhancement at every stage. Leveraged tax incentive markets to achieve significant returns on productions, saving $2 million+ YTD. Spearheaded the Clorox advertising production insurance program, enhancing coverage, reducing exposure, and saving costs. Initiated and managed a preferred vendor program for key suppliers, optimizing the advertising production process, resulting in faster, nimble, and cost-efficient production. Championed multicultural growth and Total Market approach across North America, LATAM, and Asia.

Columbia University

MFA

Universidad Nuevo Mundo, A.C.

Bachelor of Applied Science - BASc

New York University

Certificate, Film Production

The Lee Strassberg Theatre & Film Institute: Method Acting

Method Acting, Directing Actors