Boris Kuslitskiy
- Role
- Seo Strategist at Verizon
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Boris Kuslitskiy
Experienced marketing manager with over a decade of experience working in ecommerce…
Experience
Seo Strategist
Sep 2021 — Present
Lead Technical SEO for all Verizon business groups and the associated proposed solutions, either working directly, serving as a SME, or otherwise evangelizing SEO-Technical SEO resource for the wider SEO team, offering guidance and instruction-Solution Architect for Google Analytics 4 (GA4) implementation for Verizon.com and subsidiaries-Google Analytics 360 data quality improvements for integrations into other SEO tools, later rolled out company-wide for other teams-Audit CPG offerings for enterprise scale problems and offer enterprise scale solutions, focusing on effort/impact prioritization-Weekly Audits + Jira tickets-Improved automation of data collection and error tracking to focus on what needs human intervention and prioritization-Cleaning data for reliable integrations with other tools-Create reports and tools for other teams to measure the impact of their work-Create visualizations for reporting up the chain. Data Studio/Google Analytics/Adobe Analytics/Jira/Screaming Frog/Ahrefs/ContentKing
Education
Hunter College
Bachelor of Arts (B.A.), Psychology, English Creative Writing
2008 — 2011
Questrom School of Business, Boston University
Master of Business Administration - MBA
Skills
- Social Media Marketing
- Online Marketing
- Strategy
- SEO
- Search Engine Optimization (SEO)
- Marketing Communications
- Public Relations
- Market Research
- Marketing Strategy
- Microsoft Word
- Product Marketing
- Social Media
- Strategic Planning
- Project Management
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