Anthony Lee

About Anthony Lee

On paper, my career looks successful. I built startups in four countries, fluent in all…

Experience

1. Founder

   Kashbox Coaching

   May 2014 — Present · Irvine, CA, US

   Founder of a philosophical coaching practice based on the principle of returning to the essence of things.>Applied \"Mind 0.0\" as the foundational thinking process for innovation while serving as a senior leader at The Coca-Cola Company.>Developed and refined the concept through speaking engagements for international audiences in China and Japan, culminating in a book for the Korean market.>Continuously applied \"Mind 0.0\" principles to navigate personal life, from parenting and marriage to strategic thinking, demonstrating its real-world applicability beyond the corporate world.>Dedicated the last year to formalizing a decade of experience into a core coaching methodology, now offered to clients.Frameworks that actually work in real life:1. Etymological Reflection Method™ — digging into the original meaning of leadership-critical words (because “success” didn’t always mean beating others)2. Ikigai Reflection Method™ — mapping what actually makes your heart race, your mind clear, and your life worth living3. Brand + Culture Strategy for teams that want their message to resonate across borders without losing their soulSpecialties Cross-Value Leadership Multicultural Team Trust-Building Meaning-Driven Coaching Global Brand Messaging Strategy Multilingual Facilitation (Korean, Japanese, Chinese, English)Mind 0.0 isn’t about being perfect or enlightened. It’s about being real enough to stop recycling other people’s words, other people’s values, other people’s lives — and start owning your own.

Education

• UCLA Extension

  Certification, Intrernational Business

• UC Irvine

  Bachelor of Arts (B.A.), History

  1985 — 1990

• Peking University

  Master's degree, International and Comparative Education

  1995 — 1998

Skills

• Public Relations
• Online Advertising
• Direct Marketing
• Marketing Communications
• Comparative Cultural Studies
• Product Marketing
• 数字化营销
• Microsoft Word
• Guest Lecturing
• Online Marketing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Strategic Communications
• Entrepreneurship
• Corporate Branding
• Strategic Planning
• Sales Management
• Digital Strategy
• Brand Management
• Content Strategy
• Marketing Strategy
• Marketing Research
• Executive Coaching
• Digital Marketing
• Creative Direction
• Integrated Marketing