Peter Booth
Head of U.S. Brand Growth Strategy | Marketing, Innovation & eCommerce Leader | CPG Brand Management and Creative & Media Agency Experience | Former J&J, Y&R, Martin Agency, GroupM
- Role
- Marketing Director, Head of Us Brand Growth Strategy at Kenvue
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Peter Booth
Marketing leader with 15+ years in CPG working in brand management and media & creative agencies. Experience in baby care, OTC, and vitamins & supplements (VMS). Strengths in brand strategy, consumer insights, data analytics, eCommerce, advertising, digital marketing, innovation, and P&L management.
Experience
Marketing Director, Head of Us Brand Growth Strategy
Aug 2023 — Present
Strategic Planning: Lead US 3-Year Operating Plan to inform strategic choices and resource allocation to achieve growth targets- Social Media & Influencer Marketing: Building social media and influencer marketing capability to modernize our go-to-market strategies and executional excellence- Performance Reporting: monitor and analyze KPIs, revenue targets, and progress against strategic plans- Stakeholder Communication: prepare executive-level reports and presentations to senior leaders and other stakeholders
Education
University of Virginia Darden School of Business
Master of Business Administration (M.B.A.)
2014 — 2016
Virginia Commonwealth University
Mathematics and Statistics
2011 — 2012
University of Virginia
Bachelor of Science (B.S.) in Commerce, Marketing and Management
2003 — 2007
Skills
- Media Planning
- Brand Management
- Integrated Marketing
- Marketing Research
- Digital Marketing
- Relationship Marketing
- Outdoor Advertising
- Interactive Marketing
- Online Advertising
- Interactive Advertising
- Digital Strategy
- Media Strategy
- Media Buying
- Digital Media
- Brand Architecture
- Advertising
- Brand Development
- Mobile Advertising
- Customer Insight
- Creative Strategy
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