Bonny Baby
Manager, Digital Marketing & AI-Driven Operations
- Role
- Marketing Lead at UST
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Bonny Baby
At UST, I lead our digital marketing team in implementing agentic AI across marketing and operations, focusing on intelligent automation that streamlines workflows, improves insight generation, enhances personalization, and increases speed-to-market. This work emphasizes practical adoption, measurable impact, and integration into existing platforms and processes.My focus is on building scalable, data-driven marketing programs and systems that not only generate demand, but improve pipeline quality, buyer experience, and operational effectiveness.With nearly a decade of experience in digital and B2B marketing, I’ve built a well-rounded profile spanning SEO, paid media, demand generation, and conversion optimization and more recently, expanded into branding, analyst relations, ABM, and product marketing.My journey started with hands-on execution in performance marketing and matured into leading integrated campaigns across the funnel combining data, creativity, and customer insights to drive measurable outcomes. I’ve worked across agencies, SaaS companies, and large enterprises, giving me a broad perspective on how marketing impacts growth at different scales.Core strengths: Growth-focused B2B marketing across awareness to conversion Strong foundation in SEO, paid ads, CRO, and lead nurturing Exposure to product marketing — messaging, positioning, and launch support Cross-functional collaboration with sales, content, product, and design Tools experience: HubSpot, Google Ads, LinkedIn Ads, Demandbase, GA, Search Console, Adobe Analytics.I’m passionate about using marketing as a strategic growth lever — not just to generate leads, but to influence brand perception, streamline the buyer journey, and support sales and product alignment.
Experience
Marketing Lead
Mar 2024 — Present · IN
Education
Nirmala H.S.S
High School
2009 — 2009
Indira Gandhi National Open University
Master of Business Administration - MBA, Marketing/Marketing Management, General
2022 — 2023
MG university
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
2011 — 2015
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