Bonni Silverman
Experienced Program and Project Manager
- Role
- Marketing Operations Project Manager- Brand Creative at Walmart Connect
- Location
- San Mateo, CA, US
- LinkedIn followers
- 500 followers
About Bonni Silverman
Marketing Professional experienced in managing teams and cross-functional programs in Marketing ⋆Product Marketing ⋆ Product Development ⋆ Project Management ⋆ Program ManagementDefine and deliver Go-To-Market plans and channel and customer-focused solutions strategies in B2C, B2B and eTail channels in Consumer ElectronicsStrategic Thinker and Planner, Problem Solver, Strong Work Ethic, Flexible and Team Player Direct Global P&L responsibility for $75M, managed product portfolio to obtain revenue and margin targets Coordinate cross-functionally with stakeholders across Product Management, Corporate Marketing, Demand Generation, Sales, Operations and Finance from inception through market readiness Managed Product Road-map, Category Strategies, Positioning, Messaging, Market Share Targets and Launch Strategies Collaborate with Channel Marketing to ensure promotions and marketing plans are executed for sell thru Managed day-to-day activities of high-profiled product categories, include GTM Strategy Planning, Marketing Collateral Development, Press Release Briefs and Trade-show PlanningProduct Life-cycle Management • Product Marketing • Go-To-Market Strategy • Channel Marketing • Marketing Collateral Development • Communications and Press Releases • eTail Marketing • Budgeting and P&L Responsibility • Event Management & Logistics • Sales Enablement Tools
Experience
Marketing Operations Project Manager- Brand Creative
Jan 2023 — Present · San Bruno, CA, US
Education
San Francisco State University
Bachelor of Business Administration (BBA)
Skills
- Product Launch
- Brand Development
- Partner Management
- Pricing
- Strategic Partnerships
- Key Account Management
- Product Marketing
- Merchandising
- Product Strategy
- Negotiation
- Marketing Management
- Market Analysis
- Competitive Analysis
- B2c Marketing
- Selling
- Start-Ups
- Saas
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Lifecycle Management
- Forecasting
- Retail
- B2b
- Channel Partners
- Sales
- Sales Operations
- Marketing
- Channel Marketing
- Email Marketing
- P&L Management
- Trade Shows
- Multi-Channel Marketing
- Lead Generation
- Market Research
- Product Management
- Demand Generation
- Consumer Electronics
- Crm
- Mobile Devices
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