Bonnie Ulman Miller

EVP/Chief Insights & Research Officer, M Booth

Role
Chief Insights and Planning Officer & Director of m Booth South at M Booth
Location
Roswell, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Bonnie Ulman Miller

Integrated communications executive, consumer insights/account planner, strategist and counselor with expertise in marketing to women and marketing to mothers. Author of new book about the long-lasting impact of the Great Recession on women: Hustle: Marketing to Women in the Post-Recession World\" available on Amazon.com and Co-author of leading industry book,\"Trillion-Dollar Moms: Marketing to a New Generation of Mothers.\" Frequent speaker and media commentator about topics of marketing to women, marketing to mothers, parenting and families, consumer insights and growth of account planning in public relations fields.Specialties: Expert knowledge of consumers, consumer insights, moms, women, account planning.

Experience

  1. Chief Insights and Planning Officer & Director of m Booth South

    M Booth

    Jan 2014 — Present · New York City /Atlanta, GA, US

Education

  • The University of Georgia

    Marketing, Advertising

    1982 — 1985

  • Georgia State University

    BA, Communications, Marketing

    1985 — 1986

Skills

  • Publicity
  • Brand Awareness
  • Crisis Management
  • Integrated Marketing
  • Strategic Communications
  • Copywriting
  • Strategic Planning
  • Brand Architecture
  • Brand Management
  • Positioning
  • Press Releases
  • Moms
  • Analytics
  • Public Relations
  • Internal Communications
  • Media Relations
  • Creative Strategy
  • Leadership
  • Corporate Communications
  • Public Speaking
  • Marketing
  • Communications Planning
  • Speech Writing
  • Strategy
  • Brand Development
  • Market Research
  • Communication Training
  • Crisis Communications
  • Customer Insight
  • Message Development
  • Marketing Communications
  • Thought Leadership
  • Reputation Management
  • Corporate Branding

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Bonnie Ulman Miller — Chief Insights and Planning Officer & Director of m Booth South at M Booth in Roswell, GA, US | Unifers