Bonnie Shewcraft

About Bonnie Shewcraft

I\'m a hands-on creative leader, energizing powerhouse teams and influencing key stakeholders to drive high impact, client-focused, solutions. I operate at the intersection of brand strategy, brand operations, and enterprise change- helping organizations translate brand intent into consistent, scalable execution.My work focuses on activating brand personality and strategy through capability, governance, and change management, ensuring that what a brand stands for reliably shows up in behaviors, service delivery, and the guest experience across complex, global environments. I partner closely across teams to turn frameworks into action and priorities into sustained adoption.I am known for being a trusted advisor and connector- bringing people together across functions, elevating strategic thinking, and creating environments where leaders and teams can do their best work. Assessments:• HBDI: Myers-Briggs: ESFJ• Strengths Top 5 Themes:(1) Maximizer,(2) Activator,(3) Relator,(4) Responsibility,(5) Significance

Experience

1. Director, Global Learning (Full Service, all Suites, and Focused Service Brands)

   Hilton

   Jan 2026 — Present · McLean, VA, US

   Enterprise Learning Strategy & Brand Stewardship: Own the end‑to‑end learning strategy for multiple global brand portfolios, aligning learning priorities to brand standards, guest experience expectations, and evolving business needs. Translate complex business priorities into cohesive learning roadmaps that balance global consistency with regional relevance. Partner closely with Brands, HR, Operations, Insights & Analytics, and Regional leaders to shape learning as a strategic enabler. • Change Management & Influence: Lead through ambiguity and transformation, driving adoption of new ways of working and elevating learning maturity across teams and partners. Champion best practices in learning consulting, stakeholder engagement, and impact measurement.• Operational Excellence & Governernance: Establish governance models, standards, and ways of working that improve efficiency, clarify decision‑making, and enable faster execution across a complex, matrixed organization.• Portfolio & Team Leadership: Lead and develop a high‑performing team of learning consultants, setting clear strategic direction while empowering team members to operate with autonomy, rigor, and accountability. Guide the transition and evolution of brand learning ownership across portfolios to ensure continuity and scalability.• Impact: Elevate global brand learning from tactical execution to strategic enterprise capability. Strengthen cross‑brand alignment while preserving brand differentiation. Build scalable learning that supports evolving brand strategies and business growth. Develop leaders and teams who operate as trusted consultants to the business.

Education

• Harvard Business School

  Leadership Development

• Cornell University

  Hospitality Strategy Certificate

• University of Miami

  Bachelor of Science, Communications

  2003 — 2007

• UCLA

  Film/Cinema/Video Studies

  2006 — 2006

Skills

• Instructor-Led Training
• Leadership
• Sponsorship
• Organizational Development
• Newsletters
• Volunteer Training
• Community Outreach
• Community Development
• Program Management
• Social Media
• Program Development
• Management
• Brand Management
• Fundraising
• Public Speaking
• Workshop Facilitation
• Strategic Planning
• Training
• Volunteer Management
• Leadership Development
• Coaching
• Recruiting
• Event Planning