Bonnie Herche
- Role
- Vice President, Growth and Product Marketing at Crain Communications
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Bonnie Herche
I’m an ambitious, action-oriented senior marketing executive with 20 years of experience…
Experience
Vice President, Growth and Product Marketing
Jan 2022 — Present
Reporting to the CMO and now a member of the CEO\'s Leadership Team, my purview has expanded to lead marketing strategy, planning and execution across our Subscription, Events and Awards lines of business for the Crain portfolio of brands. Core functions within my team of 25 include Acquisition, Retention, Lifecycle and Product Marketing, Customer Engagement including Customer Service and Creative Services.
Education
New York University
B.S, Media, Culture & Communications
2001 — 2005
The Marketing Academy
Scholar
2019 — 2020
Skills
- Leadership
- Digital Media
- Pitches
- Integrated Marketing
- Sales Presentations
- Experiential Marketing
- Sponsorship
- Content Marketing
- Writing
- Management
- Marketing Strategy
- Social Media Marketing
- Marketing
- Promotions
- Digital Strategy
- Strategic Partnerships
- Marketing Communications
- Mobile Marketing
- Entertainment
- Content Development
- Advertising
- Digital Marketing
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