Bonnie Dimmick

Small Business Owner Pediatric Sleep Consultant @Sleep, Love And Happiness, Llc

Centennial, CO, US

Developed structured and detailed plans tailored to each client’s needs to guide over 500 families to meet their goals of establishing independent sleep habits for their children efficiently and effectively.• Created accountability structures through a compassionate 1-on-1 client support program resulting in 93% of families seeing targeted improvements and progress towards their goals within one week.• Utilized an app based support system to provide timely communication and problem solving to adapt to each client’s specific needs.• Closed sales with an 85% warm lead and 50% cold lead conversion rate, while consistently generating and nurturing leads through an effective content strategy, social selling, and digital marketing tools.• Launched a SEO-optimized content strategy, based on thorough market and keyword research, resulting in over 200 organic top-three positions on Google search and establishing myself as an industry expert. • Increased email list by 196% in two years through organic and paid marketing campaigns using effective and engaging lead generation magnets with a 63.66% open rate and a 16.37% click rate.• Measured the performance of online content using Google Analytics and Google Search Console, utilized the data to optimize the customer experience and increase website traffic 100% year-over-year.• Delivered bi-weekly newsletter with compelling content achieving a 45.5% open rate and 2.72% click rate. Achieved approximately 22% higher than industry average open rate.• Automated communications, marketing funnels and client onboarding using ConvertKit, Slack, Zapier, and the 17Hats CRM platform creating time efficiencies of approximately 10 hours a week.• Coached families through different sleep approaches ranging from holistic and responsive phased approaches to extinction approaches based on their goals, needs and parenting styles.