Bonnie Chu

About Bonnie Chu

I help ambitious organizations unlock commercial and cultural growth by turning customer insight into powerful, actionable brand strategies.At Flock Associates, I specialize in transforming how marketing teams operate — from strategic planning to agency ecosystems and capability development. My passion lies in shaping the intersection between brand building and marketing performance, ensuring creativity and effectiveness are aligned with real business impact.I’ve led brand, media, and digital transformation work for world-class clients across sectors including FMCG, tech, retail, luxury, and financial services. My experience spans EMEA, Asia, and North America, combining global perspective with local executional nuance. Highlights- Deep expertise in brand and comms strategy, transformation programs, and marketing operating models- Proven leadership in global pitch and agency review processes- Advocate for future-fit marketing capabilities and agile, high-performing teams- Strategic partner to CMOs and marketing leadershipBrand Experience: Auto/Vehicles: Toyota, BRPBeauty: Johnson & Johnson, Clean & Clear, Neutrogena, RoC, Le Petit Marseillais, L’Oreal, Maybelline, essie, Garnier, Estee LauderCPG: SC Johnson, Hormel, Grace KennedyFashion/Luxury/Retail e-commerce: Vogue, Neiman Marcus, Nine West, Ann Taylor, Levis, buy.com, Amazon, BurtonStartups: Instacart, BookishFinance: JP Morgan Chase, Thomson Reuters, Bank of America, TIAA-CREF, Bank of NY Mellon, CitiHealthcare: Tylenol, MedcoTechnology & Telco: Microsoft, Motorola, VeriSign, Siebel SaaS, Quantum, VerizonTravel & Entertainment: British Airways, Disney, Celebrity CruisesReal Estate: JLLFood & Beverage: McDonald\'sAreas of expertise- business development- social media & influencer marketing: paid & earned, planning, campaign integration, content strategy- digital and integrated/traditional advertising: creative development/production, product positioning, global campaign strategy, brand building, ad effectiveness & product messaging research, direct response/acquisition, content production (video & photoshoots), CRM & retention marketing- media planning & buying: targeted display, email, SEO, SEM, acquisition, rich-media, video, analytics & tracking, ad operations- e-commerce web design & development: information architecture, digital production, project management, usability, customer experience, business & product requirements- mobile strategy and platforms

Experience

1. Wine Educator

   Flow Wine Group

   Nov 2017 — Present · New York, NY, US

   If you\'ve wanted to learn more about the nuances of wine in a private tasting based on your tastes & preferences, or build a wine collection, I can help curate collections. Please reach out and we\'ll book a tasting together!

Education

• The Wharton School

  Business Foundation Specialization, Business Administration and Management, General

• Brooklyn Technical High School

  Computer Science

• Wine & Spirit Education Trust

  Certificate

• NYU Stern School of Business

  BS, International Business, Marketing, Psychology

Skills

• User Research
• SEO
• E-Commerce
• Interactive Advertising
• Social Media
• Performance Measurement
• Usability
• New Business Development
• Emerging Technologies
• Social Crm
• Email Marketing
• Beauty
• Mobile Marketing
• 360 Campaigns
• Display Advertising
• Test Management
• Global Marketing
• Digital Strategy
• Brand Awareness
• Mobile Advertising
• Account Management
• Sem
• Publishing
• Financial Services
• Crm
• Brand Architecture
• Direct Response
• Retail
• Integrated Marketing
• Analytics
• Online Advertising
• Professional Mentoring
• Merchandise Planning
• Brand Developement
• Display Campaigns
• Project Management
• Social Media Marketing
• Consumer Electronics
• Cross-Functional Team Leadership
• Website Development