Bonnie Weinstein
Director Consumer Insights at GlaxoSmithKline Consumer Healthcare
- Role
- Director, Global Insights Consumer Health at GSK
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bonnie Weinstein
15+ years of success stimulating strong consumer culture and optimizing the speed and accuracy of strategic and tactical decision-making by serving as a strategic business partner and consumer/customer voice for diverse CPG companies. Strong in leveraging consumer insights in brand positioning and messaging, product development, innovation, and market differentiation. Deep experience applying my in-depth knowledge of qualitative/quantitative research techniques and business analytics to segmentation, brand equity, and marketing ROI analysis. A collaborative partner across complex matrix organizations and management of teams skilled in cultivating high level of achievement My areas of expertise include: • Consumer, Shopper & Expert Insights Leadership • Global Advertising & Innovation Strategy Development • Communication Measurement/Tracking • Consumer Segmentation & Targeting • Quantitative & Qualitative Research • Global Team Building & Leadership • Business Analytics & Shopper Marketing • Budget Management
Experience
Director, Global Insights Consumer Health
Feb 2008 — Present · Parsippany, NJ, US
Global Insights Director, GI Health (Tums & Eno) 2012-currentGlobal Insights Director, Denture Care (Polident & Poligrip) 20••••12Global Insights Director, Weight Loss (alli) 20••••11
Education
University of Maryland College Park
Bachelor of Arts (B.A.)
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