Bonnie Silver

Senior Ux Researcher @IAG Loyalty

Leading a team of two UX Researchers including recruitment and performance management • Setting the vision and strategy for UX research across the organisation• Partnering with product managers, designers and developers to align research with business goals• Leveraging analytics tools (e.g, Google Analytics, Hotjar) to support findings• Driving Experimentation adoption to ensure A/B tests are being carried out across Products • Responsible for implementing a research repository ‘Condens’ and the adoption by UX Researchers and UX Designers • Exploring behavioural economics and incentives in loyalty programs• Delivered research for the app team that resulted in a saving of (a month of dev costs) for the company