Bonnie Melanson
Upscale Brands Strategic Ramp Director @Choice Hotels International
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WORK HISTORY
Upscale Brands Strategic Ramp Director @Choice Hotels International
Selected to lead a newly created enterprise role focused on accelerating first-year performance and stabilization of newly opened upscale hotels.Spearheaded the design and development of the Upscale Strategic Ramp (Ready-to-Perform) framework, partnering with Regional Vice Presidents, Senior Directors, and cross-functional leaders across operations, development, and brand. Conducted historical analysis of prior ramp performance to identify structural gaps, risks, and opportunities for improvement.Provided portfolio-level oversight and targeted operational support to Area Directors and newly opened hotels, including audits, performance reviews, and intervention planning during critical opening and ramp phases.Recognized as a subject-matter expert in hotel ramp and stabilization, trusted to lead through ambiguity, evolving priorities, and multiple leadership transitions while maintaining focus on performance outcomes.
ABOUT BONNIE MELANSON
Senior hospitality operations and portfolio performance leader with 23+ years of experience overseeing franchised, owned, and joint-venture hotel assets across upscale and upper-upscale brands.I specialize in portfolio-level performance — driving revenue growth, EBITDA delivery, asset stabilization, and new-hotel ramp while navigating complex ownership structures, leadership transitions, and evolving enterprise priorities. Throughout my career, I’ve been trusted with high-complexity portfolios and situations that require steady leadership: distressed assets, flag-risk ownership relationships, executive escalations, and challenging openings. I’m known for direct, thoughtful conversations that drive accountability while preserving long-term owner and operator relationships.In addition to portfolio ownership, I’ve led enterprise initiatives focused on scaling impact — including the design and implementation of an Upscale Strategic Ramp framework to improve first-year hotel performance. This work required partnering closely with senior leaders across operations, development, finance, and brand to translate strategy into practical, repeatable execution.I bring a pragmatic, data-informed leadership style and am most energized by roles where I can bridge strategy and execution, strengthen asset performance, and help organizations grow sustainably. I’m particularly interested in Senior Director–level opportunities within hospitality platforms, owner-operator organizations, and PE-backed portfolios where disciplined operations and thoughtful leadership matter.
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