Bollam Omkarini
Google Ads Executive Techincal Implementation Specialist @Cognizant
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WORK HISTORY
Google Ads Executive Techincal Implementation Specialist @Cognizant
Google Ads Management:Created, managed, and optimized multiple Google Ads campaigns to achieve targeted KPIs.Implemented advanced strategies including remarketing, automated bidding, and conversion tracking.Conducted A/B testing on ad creatives and landing pages to improve CTR and conversion rates.Google Analytics 4 Implementation:Successfully migrated clients from Universal Analytics to Google Analytics 4, ensuring data integrity and consistency.Configured GA4 properties and data streams, tailored to clients\' specific needs and objectives.Set up and customized events and parameters to track user interactions and measure key conversion actions.Technical Expertise:Utilized JavaScript, HTML, and CSS for implementing and troubleshooting tracking codes.Managed tag deployment and event tracking through Google Tag Manager, ensuring accurate data collection.Diagnosed and resolved tracking issues, working closely with web development teams.Data Analysis & Reporting:Analyzed GA4 data to generate actionable insights, supporting marketing strategy and decision-making.Created custom reports and dashboards in GA4 and Google Data Studio to visualize performance metrics.Provided regular performance reports and strategic recommendations to clients and stakeholders.Client Communication & Project Management:Collaborated with clients to understand their business goals and translate them into effective digital marketing strategies.Managed multiple projects simultaneously, ensuring timely delivery and high-quality results.Conducted training sessions for clients and team members on Google Ads and GA4 best practices.Key Achievements:
EDUCATION
Srichaitanya junior college
11th and 12th, MPC(Math's , physics , chemistry)
Blooming minds central school
7th-10th
Vivekananda Global University
Bachelor of Technology - BTech, Robotics engineer
ABOUT BOLLAM OMKARINI
As a results-oriented Technical Implementation Specialist, I bring expertise in setting up and optimizing digital analytics frameworks using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads across diverse platforms like eCommerce, insurance, and lead-gen websites.I specialize in: End-to-end GA4 implementation & event tagging GTM tag setup, debugging, and cross-domain tracking Conversion tracking & remarketing through Google Ads Campaign troubleshooting & performance reporting Collaborating with stakeholders for scalable tracking solutions Using tools like DebugView, Tag Assistant, and Chrome DevTools for real-time troubleshootingCertified in Digital Marketing, Data Science, Python, and Google Analytics, I bring both technical execution and marketing strategy together to help businesses make data-driven decisions, boost ROI, and scale their digital presence.I’m actively seeking opportunities in: • MarTech Consulting • Analytics Implementation • Performance Marketing Operations • Digital Campaign Optimization
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