Bo Liang
Associate Professor Of Marketing at Nevada State University
- Role
- Associate Professor of Marketing at Nevada State University
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Bo Liang
My research interests are in the areas of consumer information search, learning, and decision making in online environments. Specifically, I employ web analytics, content analysis, social network analysis, data visualization, and statistical modeling tools to analyze online consumer-generated data sets to better understand consumer learning and decision-making and their sociological underpinnings, generating insights to inform theory as well as practice in the area of marketing.
Experience
Associate Professor of Marketing
Aug 2025 — Present
Education
University of Utah - David Eccles School of Business
Research Doctorate, Marketing
2009 — 2014
Wilbur O. and Ann Powers College of Business at Clemson University
MBA/Marketing
2007 — 2009
Hebei University
Bachelor of Science (BS), information management
1998 — 2002
Renmin University of China
MS, information management
2002 — 2004
Skills
- Sas
- Social Media
- Quantitative Analytics
- Web Analytics
- Tableau
- E-Commerce
- Data Mining
- Marketing Research
- Chinese Calligraphy
- Chinese Culture
- Entrepreneurship
- Research
- R
- SEO
- Market Research
- Publishing
- Event Planning
- Social Media Marketing
- Qualitative Research
- Data Analysis
- Leadership
- Marketing
- Spss
- Marketing Strategy
- Analysis
- Search Engine Optimization (SEO)
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