Bokanika K.
Omnichannel Marketing Professional
- Role
- Senior Director of Marketing at IEHP
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Bokanika K.
MarComm professional with more than 20 years of corporate and agency experience that spans across marketing, advertising and public relations. Demonstrated cross-functional leadership with planning, production, creative and traffic teams. Developed and executed advertising plans, campaigns and programs. Managed interactive/digital campaigns and social media initiatives to achieve targeted KPIs. Acted as liaison between advertising agency and clients to maintain positive relationships. Managed and mentored direct reports to develop their leadership skills.Major accounts included but not limited to Princess Cruises, Southern California Edison, PG & E, California Public Utilities Commission, Walmart, Met Life, United States Census 2010, Farmers Insurance Group, Washington Mutual, California Department of Health-Tobacco Control Section, American Cancer Society.Specialties: Branding, advertising, digital, social, public relations, grass roots marketing
Experience
Senior Director of Marketing
Aug 2023 — Present
Lead the marketing and communications department, driving strategic initiatives and ensuring brand consistency across all channels. Manage and mentor directors, oversee product launches, and leverage data to make informed decisions. Foster a high-performance culture, manage external relationships, and lead key enterprise-wide committees to align with our mission and strategic goals. Focus on continuous improvement, effective communication, and achieving departmental excellence.
Education
University of Denver
BA, Journalism and Poli Sci
1993 — 1997
University of Denver
MA, Applied Communication (Marketing and PR)
1998 — 2000
Skills
- Market Research
- Leadership
- Public Relations
- Media Relations
- Integrated Marketing
- Branding & Identity
- Newsletters
- Advertising
- Social Media
- Marketing
- Strategy
- Press Releases
- Email Marketing
- Brand Management
- Online Advertising
- Marketing Strategy
- Digital Marketing
- Marketing Communications
- Social Media Marketing
- Digital Strategy
- Project Management
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