Bojana Mihailović Diaconov
Global Crm & Loyalty Manager @Douglas
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WORK HISTORY
Global Crm & Loyalty Manager @Douglas
Global Stream Lead Marketing & technical Rollout Marketing Tools- Technology Strategy: Collaborating with Product Managers, IT Architects, IT Project Manager to define a Marketing Technology (MarTech)/ Loyalty infrastructure. Support the process of tool selection, process design and data integration with a strong loyalty, CRM and Martech Experts to finding pragmatic but customer-centric solutions- Project Management: Driving the technical projects of Customer Engagement from business side and help coordinating the implementations with key stakeholders. Being the interface between the Consumer Engagement and Customer Analytics Team and the IT and Digital Product teams- Customer Relationship Management: Participation in the development of a holistic CRM strategy. Roll out the global strategy to the local countries- Loyalty Requirement Management: Translate the requirements from global business and / or local countries side towards Douglas tech teams. This includes support identifying omnichannel campaign management tools as Business Project Lead, loyalty management systems as well as App & Web push and support with CDP connection & requirements for the omnichannel tool- MarTech Stack Management: Translating business concepts into clear requirements that enable the different technical stakeholder to find solutions and implement the program
EDUCATION
Bergische Universität Wuppertal
Bachelor of Science (B.Sc.), economic sciences
FernUniversität in Hagen
Master of Science (M.Sc.), economic sciences
SKILLS
ABOUT BOJANA MIHAILOVIĆ DIACONOV
Global CRM & Loyalty Manager
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