Brian Odell
Happily Retired!
- Role
- President at Catalyst, Inc
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Brian Odell
Brian is spending more time with family after selling his company to two longtime staffers. He still helps them out when needed, but they are doing well on their own. Brian had a long career helping companies leverage B2B branding as a primary driver of organizational performance. • Over 40 years of business-to-business branding and marketing communications consulting experience • Expert in B2B account planning and strategy development • Was a member of agency management for over 35 years. Business owner for 27 years • Former member of the Business Marketing Association and SecondWind Agency NetworkSpecialties: Brand and marketing research, brand and product positioning, strategic marketing communications planning, internal employee brand alignment, direct-response programs, website planning and content development, sales prospect nurturing.
Experience
President
Jul 1993 — Present
Catalyst is a B2B brand and marketing communications consultancy. It works with industrial and advanced technology companies through times of growth and transition to leverage the power of branding in ways that help generate and convert more sales opportunities.
Education
University of Rhode Island - College of Business
Bachelor of Science, Marketing, Advertising and Graphics
1977 — 1980
Skills
- Copywriting
- Web Design
- Digital Strategy
- Sales
- Marketing Management
- Email Marketing
- B2b
- Direct Marketing
- B2b Marketing
- SEO
- Marketing Communications
- Business-to-Business (B2b)
- Integrated Marketing
- Interactive Marketing
- Direct Mail
- Brand Development
- Entrepreneurship
- Corporate Branding
- Strategic Planning
- Online Advertising
- Corporate Communications
- Creative Strategy
- Social Media Marketing
- Lead Generation
- Marketing Research
- Brand Management
- Marketing Strategy
- Online Marketing
- Strategy
- Digital Marketing
- Strategic Communications
- Advertising
- Social Media
- Positioning
- New Business Development
- Marketing
- Product Marketing
- Creative Direction
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