Bochi Evans

About Bochi Evans

With nearly two decades of experience in the luxury skincare and spa industry, I’ve built a career defined by performance-driven leadership, strategic growth, and a deep passion for wellness. My professional journey spans spa operations, premium skincare business development and sales, giving me a 360° understanding of what truly drives success in this evolving industry.In leadership roles with professional, premium and prestige skincare brands, I have led high-performing teams, driven growth through B2B sales, strategic partnerships, and spa development initiatives across luxury and resort, day spa and medical spa channels, in addition to E-commerce. I specialize in scaling revenue, opening new markets, and mentoring teams to exceed targets, all while nurturing long-standing relationships with top spas and wellness destinations.A constant through my career has been my alignment with female-founded, mission-driven brands. From my earliest days in spa management to representing leaders in professional skincare, I’ve thrived in environments that value purpose, innovation, and integrity.I believe that true leadership is grounded in empathy, expertise, and results. Whether guiding a team, opening a new region, or launching a brand in a competitive market, I bring a people-first mindset and a proven ability to deliver sustainable growth in the luxury skincare space.

Experience

1. Director of Business Development & Sales - West

   G.M. COLLIN

   Jul 2025 — Present