Jacob Parry
Executive Vice President @Hello Sugar
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WORK HISTORY
Executive Vice President @Hello Sugar
Salt Lake City, UT, US
Responsible for leading the overall execution and performance of the Hello Sugar franchise system, overseeing company strategy implementation, operational alignment, and franchise network success.Works closely with the CEO to translate vision and strategic initiatives into operational plans across all departments including growth, operations, marketing, training, and franchise support. Oversees the leadership team responsible for franchise onboarding, operational performance, and system-wide growth.Key responsibilities include:• Leading day-to-day operations of the franchise organization• Aligning departments around strategic priorities and performance metrics• Improving franchise unit economics and operational efficiency• Scaling systems, processes, and infrastructure to support network expansion• Supporting franchise owners in building sustainable, profitable businessesFocuses on building a high-performance franchise system where strong operations, clear systems, and aligned leadership drive long-term growth.
EDUCATION
University of Utah
Bachelor of Arts (B.A.), Strategic Communication
SKILLS
ABOUT JACOB PARRY
Experienced Leader with a demonstrated history of working in the marketing and advertising industry. Skilled in Search Engine Optimization (SEO), PPC, CRO, and an assortment of other fun and important marketing disciplines. Strong media and communication professional with a Bachelor of Arts (B.A.) focused in Strategic Communication from The University of Utah.
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