Bob Soukup
BUILDER and FIXER of LOYALTY PROGRAMS ✦ I make sure you get the most out of your loyalty programs through effective design, research, financial analysis/modeling, and best practices.
- Role
- Lead Marketing Strategist at Incendio
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Bob Soukup
Loyalty and CRM leader who has built and run some of the world’s biggest consumer…
Experience
Lead Marketing Strategist
Nov 2015 — Present · Minneapolis, MN, US
Fixing and building loyalty/CRM strategies for companies in the retail, travel, and health-care sectors. Built a new engagement strategy for a quickly growing mid-sized retailer that is expected to drive over 10% sales growth per year. Developed new customer management plan for a small health care company. Did a strategic competitive evaluation to inform the strategy of a large travel company.
Education
UMN Carlson School of Management
Master of Business Administration (MBA), Marketing
1991 — 1992
University of Wisconsin-Madison
BA, Economics
1986 — 1990
Skills
- Digital Marketing
- Marketing Management
- Market Analysis
- Revenue Analysis
- Segmentation
- Pricing
- Sales
- Customer Relationship Management (Crm)
- Analytics
- Business Strategy
- Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Airlines
- Strategy
- E-Commerce
- Analysis
- Program Management
- Mergers & Acquisitions
- Product Management
- Management
- Loyalty Programs
- Strategic Partnerships
- Yield Management
- Crm
- Leadership
- Customer Retention
- Retail
- Loyalty Marketing
- Direct Marketing
- Team Leadership
- Competitive Analysis
- Integrated Marketing
- Strategic Planning
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