Bob Rogers
Regional Marketing Manager @International
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WORK HISTORY
Regional Marketing Manager @International
Provides strategic marketing leadership to dealership groups across the West Division of International Truck and IC Bus. Develops regional marketing plan that drives revenue & brand reputation for the International & IC Bus portfolio of products & services. Aligns with sales, parts and service teams to lead and develop “lifecycle go-to-market plans” for targeted segments, new product & services launches and cross-sell initiatives.
EDUCATION
Michigan State University
Bachelor's degree
SKILLS
ABOUT BOB ROGERS
An accomplished marketing executive with a track record of success with Nissan, Kawasaki, Fleetwood RV & International. Assures profitable growth by implementing innovative concepts and proven tactics to position and grow the brands and teams I work with.Possesses a rare foundation of cross-functional knowledge and experience in marketing, sales, product planning and development, operations, finance, training, and customer service.Specialties: digital marketing campaign development, cross-functional team leadership, product launch, and life-cycle management, social media, strategic planning, branding, event management, video and still product photography, drone pilot, agency and project management.
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