Bob Renock

About Bob Renock

Bob Renock is a visionary leader, dynamic speaker, and seasoned marketing strategist with over 25 years of experience at the intersection of business innovation, human-centered design, and cutting-edge technology. Renowned for his ability to disrupt stagnant thinking and inspire transformational change, Bob’s career spans agency and in-house roles where he has built world-class teams and crafted strategies that redefine possibilities.Bob’s expertise lies in blending data-driven insights, artificial intelligence, and creative storytelling to influence consumers, drive revenue, and meet business objectives. As a champion of corporate transformation, he leverages AI and harnesses data insights to guide strategic business decisions while fostering a culture of innovation. His leadership in aligning technology with organizational values has reshaped workplaces and driven measurable growth across industries.Bob’s TED-style talk, Challenging the Mediocrity Mindset, encapsulates his relentless drive to push boundaries. Drawing from his framework of passion, refinement, and momentum, Bob empowers individuals and organizations to overcome the \"good enough\" mentality that stifles growth and innovation. His message inspires audiences to ask themselves: Where is mediocrity lurking in your life or organization—and what will you do about it?Throughout his career, Bob has delivered over numerous compelling presentations on branding, digital transformation, and leadership. Recently, his focus has expanded to the transformative potential of AI in reshaping customer experiences, optimizing business operations, and driving cultural shifts within organizations. He believes that by integrating advanced technologies with human-centric strategies, businesses can unlock new levels of success.As a change agent, Bob has spearheaded initiatives such as the Spark Sessions, fostering creativity and innovation in the workplace, and developed mentoring programs connecting professionals with aspiring talent. His practical approach combines thought leadership with actionable steps, challenging organizations to define their \"why,\" embrace discomfort, and celebrate progress while eliminating waste.When not driving transformation or delivering talks, Bob is a mentor, innovator, and lifelong learner dedicated to empowering others to “challenge the mediocrity mindset”.

Experience

1. Chief Marketing Officer

   First Financial Bank NA

   Nov 2023 — Present · Terre Haute, IN, US

   Hired to transform Marketing from a traditional to a data-driven enterprise, closely partnering with business lines and driving growth. Overseeing marketing, client & associate experience, CRM, data and artificial intelligence usage.Developed Data Driven Marketing Capabilities - Attracted and groomed marketing insights leaders to lead data strategy, CRM utilization, digital marketing, social media, brand, content, and Martech capabilities shaping new value propositions, solutions, and experiences.Lead Cultural Transformation- Utilized proprietary framework to develop and launch an culture initiative that included redefined vision, mission, and core values- Initiative is the catalyst for all future onboarding, training, mentoring and overall associate engagement and development.Elevated the Brand story to represent all business lines & audiences delivering strong results- Strengthen brand presence and recognition through a comprehensive multichannel marketing strategy- Increased social media engagement by 742% in first year.

Education

• University of Evansville

  BS, Management

Skills

• Social Media Marketing
• Brand Development
• Advertising
• Website Development
• Television
• Copywriting
• Web Design
• Editing
• Brand Developement
• Marketing
• Audio Post Production
• Creative Direction
• Digital Media
• Marketing Strategy
• Creative Strategy
• Film
• Video Production
• Integrated Marketing
• New Media