Bob Penney
CEO @Mercatius Ltd
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WORK HISTORY
CEO @Mercatius Ltd
Cambridgeshire, GB
Mercatius Ltd specialises in helping small & medium sized life science & medtech companies improve the revenues and profits from their international business through establishing subsidiaries and distributor marketing networks and through improving the processes and management of existing operations, networks and subsidiaries.Bob is a results oriented management consultant with over 35 years of business experience in the industry, with a particular passion for recruiting the right people for the right job and building effective \"A\" Teams.
SKILLS
ABOUT BOB PENNEY
A successful background in international business, sales and marketing management in biotechnology and biopharmaceutical/ biomedical industries, encompassing capital equipment, consumables and services. • An effective and motivational leader with proven ability in building and developing multi-national teams in the areas of Business Management, Marketing and Sales, Product Development and Product Management.• A passion for the team exceeding customer expectations while delivering on revenues and profit with total honesty and integrity.• Excellent track record in building a multi-million dollar businesses in the biotechnology supply industry.• Experienced in searching, analysing, selecting, establishing, training and managing distributor and OEM channels on an international basis.• Experienced in building and managing a successful international sales, marketing & distribution company from scratch. • A high level of strategic and fiscal awareness, with the ability to translate strategies into business activities to achieve sales & profit. • Entrepreneurial, self-driven management style, coupled with effective communication, presentation and negotiation skills at all levelsSpecialties: International business management, strategic planning, operational planning, sales & marketing, subsidiary set-up & management, distributor selection & management, recruitment, team building, Belbin Team Roles - Accredited Facilitator. Executive coaching & consulting.
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