Bob London
Customer discovery & listening expert, speaker and coach. I’ve done 3000+ discovery conversations and can show you how to uncover hidden pain, risk and revenue by having more strategic, organic, open ended conversations.
- Role
- Strategic Advisor at Dca Live
- Location
- Bethany Beach, DE, US
- LinkedIn followers
- 500 followers
About Bob London
Are your CS, Sales or Account Management team\'s customer conversations really about the customer? Or are they just check-the-box \"feature-fests,\" narrowly focused on your product with little or no value to the customer?RADICALLY AUTHENTIC DISCOVERY (RAD) BOOSTS CUSTOMER ACQUISITION & RETENTIONRAD is based on my customer discovery conversations with over 2,700 B2B decision-makers and features two unique components:1. Disruptive, penetrating questions that give customers space to talk about what they\'re experts in: Their problems, priorities and perceptions (not your product!).2. Techniques to \"mute yourself\" so you can listen between the lines and go where the customer or prospect wants to go. As a result you\'ll \"hear\" what\'s really important TO THEM.NOW, YOUR TEAM CAN LEARN RADICALLY AUTHENTIC DISCOVERYI\'d love to help your team reap the benefits of this unique approach. In my personalized professional development programs, your team will receive exclusive and actionable content not available from any other source, including:+ The disruptive questions that yield candid responses and insights.+ The importance of asking open-ended questions you don\'t know the answer to.+ The right way to frame conversations, ask questions and follow up.+ Tips on “listening between the lines” to maximize insights.Visit to learn more.
Experience
Strategic Advisor
Feb 2018 — Present · Washington, DC, US
Education
University of Maryland
B.S., Business/Marketing
Skills
- Web Marketing
- Content Marketing
- Digital Strategy
- Market Planning
- Marketing Communications
- Mobile Marketing
- Analyst Relations
- Marketing Operations
- Start-Ups
- Online Advertising
- Web Analytics
- Business Development
- Digital Marketing
- Marketing Automation
- Go-to-Market Strategy
- Integrated Marketing
- New Media
- Thought Leadership
- Analytics
- Leadership
- Online Marketing
- Sem
- Multi-Channel Marketing
- Google Analytics
- B2b Marketing
- Brand Development
- Content Strategy
- Marketing Strategy
- Social Media
- B2b
- Direct Marketing
- Digital Media
- Product Marketing
- Brand Awareness
- Marketing Management
- Email Marketing
- Demand Generation
- Interactive Marketing
- Strategy
- E-Commerce
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