Robert Leeds
Vice President @ SAP | Product Marketing: Enterprise Software, SAAS, AI, Consumer Industries, Partners
- Role
- Vice President, Product Marketing Crm Consumer Industries at SAP
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Robert Leeds
I run teams and programs that develop highly relevant buyer’s journeys that connect customers to my company’s competitive differentiators. I can drive the marketing strategy that connects business goals to campaign tactics to achieve revenue targets. Serve as the leader-diplomat to broker stakeholder relationships across regional sales leaders, external partners, and product teams to reduce the “idea-build-run” campaign cycle time while maintaining the business-goals for accelerated demand generation, revenue growth, credibility with third-party advisors and analysts, and exceptional customer satisfaction leading to repeat businessMarketing:* Product, solution, industry, audience, ABM, partner, channel, and content marketing practices* Market analysis, positioning, messaging, segmentation, and integrated programs* Digital automation, social, paid and organic, and digital ads * Communications and events * Budget and revenue management* Leadership and team managementDirect experience marketing Business AI enterprise software SaaS solutions across all lines of business to Consumer Industries CPG Retail, Services Industries Banking Insurance Media Telco Consulting Travel Transportation industries, covering ERP, CRM, Supply Chain, HR, and Spend Management software solutions. Product management (supply chain and logistics software solutions):* Product strategy and marketing alignment* Roadmaps and development cycles* Pre-sales and sales enablement
Experience
Vice President, Product Marketing Crm Consumer Industries
Mar 2026 — Present · Philadelphia, PA, US
Lead product marketing for SAP\'s CRM apps, data products, and AI software for consumer industries, e.g, retail, consumer products, wholesale, etc. Deliver marketing strategy, messaging, content, events, comms, budget, etc. End to end GTM - from awareness to adoption. Consistently delivered on-budget for all metrics.
Education
The Wharton School
Executive Business Development Program, Business Administration, Management and Operations
Penn State University
BSME, Engineering
Skills
- Product Marketing
- Supply Chain Management
- Inventory Management
- Marketing Strategy
- Warehousing
- Cloud Computing
- Product Management
- Transportation Management
- Business Development
- Strategy
- Logistics
- Enterprise Software
- Management
- Supply Chain
- Supply Chain Software
- Service Parts
- Operations Management
- Go-to-Market Strategy
- Competitive Analysis
- Start-Ups
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